Why Choose Social Media Marketing?

Social Media Marketing

If you are innovative and creative, social media marketing make it easier to function in today’s highly competitive market environment that can be really challenging to any new or old business. The volatile condition of the market and a highly informed and spoiled-for-choice customer base in today’s market make it a specialized task to position your brand for both maximum visibility and enhanced respect among the customers.

Social media marketing is an art and a science! It allows a see-through focus on reaching the right audience with the right content. It’s all about building key relationships in order to drive ROI (Return On Investment) by creating your own niche within the marketplace. Website visitors, blog links, TikTok, Twitter mentions, Facebook fans, Instagram, LinkedIn and Google+ connections, etc…, make great impressions.

However, impressions do not illustrate the entire story. What about engagement and sentiment? What is percentage of the social media comments about your brand are positive instead of negative? Are your social media marketing strategies driving that sentiment spike in a positive route? Your SROI (Social Return On Investment) has to go a step further and connect the results to your bottom line. For two years, we have been helping companies develop through social media marketing.

Some of our social media offerings include:

• Social Media Strategy
• Social Media Listening
• Social Media Platform Selection & Development
• Social Media Community Management
• Social Media Content Development and Distribution
• Social Media Influencer Marketing
• Social Media Strategic Partnerships

Every agency has an area of strength, and ours is social media marketing. We are still a small company, however, our team of social media experts will find a way to make wonders happen on each different social media platform, from Facebook, YouTube, Twitter, to LinkedIn, Pinterest, and Instagram – and anywhere else your target audience can be reached.

What is Social Media Marketing?

For the past 10 years, Marketing has evolved to a whole different level, which has been enabled by the rise of the internet. The internet became the game changer as it revolutionized the traffic of information and communication. Social media has enabled companies to create communities with the marketplace.

We are not implying that traditional marketing methods are not still effective. Many of the tools used in traditional marketing such as, advertising, public relations, content marketing, contests and promotions, are also used in social media marketing. However, social media has transformed the way that marketing is carried out.

The difference?

Social media marketing demands a transition of focus and attitude. That’s why hiring an agency built from the ground up to maximize your social media results makes sense: we can guide you through the rapidly changing digital landscape, and help you avoid costly mistakes while getting you the results you want.

Why Choose Social Media Marketing?

If you want to reach millions of prospects and clients at the click of a mouse? Social media connects you directly with your target audience. But without a data-driven marketing strategy and an in-depth understanding of online marketing, the chance of achieving measurable ROI is almost nil.

We build the metrics and measurement analytics into our SMM campaigns from the beginning. Collecting the right data, and analyzing it with a view towards long-term success, is just part of the focused business mindset we bring to every client project.

To that end, we’ll help you figure out:

• What exactly are you trying to accomplish with social media and why?
• What are the most pressing challenges that prospective and current customers face, and how can you help them overcome these?
• What are the most effective delivery tools for my messages?
• How can you build enduring relationships and turn strangers into lifelong customers?

It all comes down to your overall plan. An effective social media strategy is all about the big picture. What needs to be accomplished, and why. Once the strategy is in place, we’ll help you move on to the tactics – the where, when, and how – that determine how you implement your strategy.

Believe it or not, your website is the most critical part of your social media strategy. If it isn’t ready to convert browsers into customers, with well-written, easy-to-navigate, attractive pages optimized so search engines can help potential customers find you – fix it, before you invest a dime in social media. (Got questions about what makes a website “social media ready?” Talk to one of our web experts today.)

Does your business need to be on all of these social media platforms?

Maybe – maybe not.

In reality, it doesn’t matter whether you’re presently committed on social media or not; the fact is that you already have an unknowing presence there. Information travels very fast Friends, customers, employees, suppliers, vendors, and even competitors are already talking about you on social media sites like Facebook, Yelp, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, and Google+. Also, it depends on the demographics–age, gender, etc–of your audience.

Why Choose Heru Vision?

One of the things that makes Heru Vision stands out from other agencies is that we don’t have a pre-packaged plan that we are selling to you as a new client. We need to obtain a sense of your values first, and then we develop our proposal for your company in order to help you accomplish your specific goals, crack open your most pressing problems, and remain within your budget. We don’t believe in one-size fits all social media marketing – and neither should you.

Roughly 65% of web users will make a purchase this month based on recommendations they received through a social media site. Therefore, it is extremely relevant to evaluate your Social Return on Investment (SROI) as a tool for measuring a much broader concept of social media marketing value. SROI incorporates social, environmental, and economic costs and benefits into decision making and helps you readjust your strategy and tactics to meet your goals.

Analytics tell you how many visitors came to your website from Facebook, Twitter, and LinkedIn. They also reveal how many people are engaging, buying, and more. Using analytics to constantly adapt our strategies, we are able to provide our clients within depth analysis for their money.

If you are interested in working with us, please send an email and one of our consultants.