Why is your target audience key to your business? Have you ever had something of value that you wanted to gift away? Because you knew it’s value, you wanted to give it to someone who will benefit from it as opposed to just anyone. Therefore, you were being selective to target the right person. In …
Building a brand in the music industry is essential for artists to stand out, connect with their audience, and cultivate a loyal fanbase. Here’s a guide on how to build a strong music brand: Define Your Identity Know Your Audience Develop Your Brand Messaging Showcase Your Brand Collaborate and Network Evaluate and Adapt Building a …
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Personalization AI (Artificial Intelligence) plays a significant role in digital marketing. AI Digital Marketing is revolutionizing the way businesses interact with customers, analyze data, and execute marketing strategies. Here’s how AI is transforming digital marketing:: AI enables personalized marketing by analyzing vast amounts of customer data to understand individual preferences, behaviors, and buying patterns. This …
In the labyrinth of human behavior, excuses often serve as comforting shields against the discomfort of accountability. We’ve all been there — caught in the intricate web of rationalizations, justifications, and explanations for why something wasn’t accomplished or why a problem persists. But why do we default to making excuses instead of embracing solutions? Let’s …
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Unveiling the Art of Artist Marketing: Strategies for Success In the vast and ever-evolving landscape of the art world, talent alone may not always suffice. In today’s digital age, artists need to be savvy marketers as well. From painters to musicians, sculptors to writers, effective marketing can be the bridge that connects their creativity with …
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Paid Social Media Advertising! Yeah, yeah, we get it! When it comes to paid advertising, people are very skeptical. Why pay for advertising when you can utilize so many other social medial marketing techniques to drive traffic to your website in order to reach your audience? And does paying for ads mean that all those …
Social Media Marketing If you are innovative and creative, social media marketing make it easier to function in today’s highly competitive market environment that can be really challenging to any new or old business. The volatile condition of the market and a highly informed and spoiled-for-choice customer base in today’s market make it a specialized …
How well organized Is your team? The main question that should come to mind when dealing with your marketing team should be, how well organized is your team? When dealing with marketing, organization is an ongoing process. As new businesses are being acquired, there will always be needed to adjust to customer’s values while maintaining …
Every year, thousands of people decide to take the path to becoming entrepreneurs. Being an entrepreneur can be very exciting and rewarding. However, it involves hard work and long hours. Some people think that being an entrepreneur is working for yourself so that you do not have to work for someone else. On the contrary, …
Marketing is rather an investment than a cost! If you are analyzing marketing through finance and accounting, you might identify it as a cost. However, as a marketer, I view marketing as an investment. In no way, I’m denying that some marketing activities require spending. For example, you need to pay for advertising space. Consequently, …
Cost, Price and Value! Though mostly used interchangeably, cost, price and value are very different. By understanding the difference between cost, price and value, you will be able to create a marketing plan that will increase profitability. As a young entrepreneur who is working towards breaking through the world of commerce, these are the three …
