Paid Social Media Advertising! Yeah, yeah, we get it! When it comes to paid advertising, people are very skeptical. Why pay for advertising when you can utilize so many other social medial marketing techniques to drive traffic to your website in order to reach your audience? And does paying for ads mean that all those …
Social Media Marketing If you are innovative and creative, social media marketing make it easier to function in today’s highly competitive market environment that can be really challenging to any new or old business. The volatile condition of the market and a highly informed and spoiled-for-choice customer base in today’s market make it a specialized …
How well organized Is your team? The main question that should come to mind when dealing with your marketing team should be, how well organized is your team? When dealing with marketing, organization is an ongoing process. As new businesses are being acquired, there will always be needed to adjust to customer’s values while maintaining …
Every year, thousands of people decide to take the path to becoming entrepreneurs. Being an entrepreneur can be very exciting and rewarding. However, it involves hard work and long hours. Some people think that being an entrepreneur is working for yourself so that you do not have to work for someone else. On the contrary, …
Marketing is rather an investment than a cost! If you are analyzing marketing through finance and accounting, you might identify it as a cost. However, as a marketer, I view marketing as an investment. In no way, I’m denying that some marketing activities require spending. For example, you need to pay for advertising space. Consequently, …
Cost, Price and Value! Though mostly used interchangeably, cost, price and value are very different. By understanding the difference between cost, price and value, you will be able to create a marketing plan that will increase profitability. As a young entrepreneur who is working towards breaking through the world of commerce, these are the three …
Why is your target audience key to your business? Have you ever had something of value that you wanted to gift away? Because you knew it’s value, you wanted to give it to someone who will benefit from it as opposed to just anyone. Therefore, you were being selective to target the right person. In …
