Business Development

Unmasking Excuses: The Psychology Behind Avoiding Solutions

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In the labyrinth of human behavior, excuses often serve as comforting shields against the discomfort of accountability. We’ve all been there — caught in the intricate web of rationalizations, justifications, and explanations for why something wasn’t accomplished or why a problem persists. But why do we default to making excuses instead of embracing solutions? Let’s …

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understanding Paid social media advertising

Understanding Paid Social Media Advertising

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Paid Social Media Advertising! Yeah, yeah, we get it! When it comes to paid advertising, people are very skeptical. Why pay for advertising when you can utilize so many other social medial marketing techniques to drive traffic to your website in order to reach your audience? And does paying for ads mean that all those …

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5 Steps to Organizing Your Marketing Team

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How well organized Is your team? The main question that should come to mind when dealing with your marketing team should be, how well organized is your team? When dealing with marketing, organization is an ongoing process. As new businesses are being acquired, there will always be needed to adjust to customer’s values while maintaining …

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Marketing is an Investment, not a Cost

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Marketing is rather an investment than a cost! If you are analyzing marketing through finance and accounting, you might identify it as a cost. However, as a marketer, I view marketing as an investment. In no way, I’m denying that some marketing activities require spending. For example, you need to pay for advertising space. Consequently, …

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