Why is your target audience key to your business? Have you ever had something of value that you wanted to gift away? Because you knew it’s value, you wanted to give it to someone who will benefit from it as opposed to just anyone. Therefore, you were being selective to target the right person.
In marketing terms, your target audience is the selective customers that will benefit from your product/or services. They are the reason why you are in business. You are here to solve their problems. These are the people who will relate to your brand and purchase from you.
Therefore, it is imperative that you know whom you are catering so you can provide the ultimate customer service. It’s cool to define the demographic–age, gender, location–but the psychographic aspect of your customer is far more important, especially in this digital world. You have to know the mentality of whom you are dealing with.
By knowing the psychology of your ideal customer–behavior, state of mind, passion, attitude, etc–will allow you to better serve them. Also, it will provide you the opportunity to grow by continuously providing services/product that will inconvenience some aspects of their livelihood.
With AI (Artificial Intelligence), the algorithm (codes) allows you find people on the internet according to their interests and hobbies. For instance, if you have a sneaker store, you can find potential customers by connecting with athletes or sneakerheads. With google ads, you can select your audience according to their frame of mind. You can convert these people into your customers by providing the values that they are looking for since you know their mind frame.
These provide you with the anticipation to satisfy their needs and also help you to innovate by providing services/products that will improve or keep up their lifestyles.
Once your target audience find value in your product/services, now they will become your promoter, which is the ultimate goal. They will refer people to your business, which means growth. Please define your audience according to your offerings because you don’t want to invest time and money pitching to a crowd who’s not interested.
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