5 Steps to Organizing Your Marketing Team

How well organized Is your team?

The main question that should come to mind when dealing with your marketing team should be, how well organized is your team? When dealing with marketing, organization is an ongoing process. As new businesses are being acquired, there will always be needed to adjust to customer’s values while maintaining your own core values as a company.

Therefore, your marketing team has to be organized enough to stay abreast with all aspect of its market, such as trends, competitors, market value, investment, advertising, promotion, and other various details. We have identified 5 steps to organizing your marketing team.

1. Team meetings

Team meetings are very crucial for development of your team no matter how big or small. Marketing Director/Manager has to be able to coordinate a network that follows a chain of command that will be geared towards growth. As you know, no business matter is a one-man job. So, organization is key for the development of employees, which will reinforce the company’s core value. As a result, the team meetings will center your operations around your company’s purpose.

2. Research

Your marketing team has to constantly research every aspect of the market. The research needs to be in-depth and all-inclusive if you are aiming to put a solid team together. This will allow you to stay ahead of the game by having a great analytical perspective of every target market. As a result, every research that can be done on your market, do it.

3. Investment

You have to invest and provide your team with the best resources available in order to remain above your competitors. If you do not invest well on your marketing, you will never be able to manage your distribution of product/services. Without an efficient and well-planned distribution, your business will run like a headless chicken.

4. Interact with Staff

No matter what you may think, being in charge means that you have to get to know your team members. Even if you are in high position, you have to always come down and interact with your employees. You have to hit the field of work so that you can have a sense of your team’s approach to your target market. As the person in charge, this will provide you with the best insight of everyone’s true position on the marketing team.

5. Reward your staff

Always motivate your marketing team so that they can be on top of the game by presenting awards, training, incentives, perks and benefits. Rewarding your marketing team will create a great work environment as employees are known to optimize their performance and productivity when they expect rewards.

These five steps should be followed as a continuous form of operation rather than a step-by-step function. It is a cycle; these steps should be applied as a ritual because it a check and balance system. Plan, plot and strategize well so that your team can remain in harmony as they serve your company’s purpose. If you have any questions that needs to be answered, please consult with us so that one of our team members can better assist you.