Understanding Paid Social Media Advertising

Paid Social Media Advertising!

Yeah, yeah, we get it! When it comes to paid advertising, people are very skeptical. Why pay for advertising when you can utilize so many other social medial marketing techniques to drive traffic to your website in order to reach your audience? And does paying for ads mean that all those blog posts, regular social media posts, and search marketing strategies aren’t worth it?

Not at all. Here’s the deal: paid advertising on YouTube, Instagram, Facebook, Linkedin, TikTok, and other platforms is definitely not meant to replace all those other marketing techniques. Instead, think of it as an extremely helpful supplement to them –a way to boost the number of people who see them, and make sure those people are the specific ones you’re trying to target.

In no ways are we suggesting you stop producing amazing contents for your blogs or to stop from any social media strategies that you are already executing right now! As a matter of fact, we want to demonstrate to you how paid social media advertising can boost the techniques that you’re already actively executing.

With the average reach of Facebook posts oscillating around just 3.0% of your active followers, marketers need to find ways to make sure their content and messages are reaching their customers. Therefore, marketers have to purchase advertising slots so that their content can rank higher on social media feeds.

Benefits of Paid Advertising!

As you work to increase the number of traffic and to engage followers across your social media pages, paid advertising can be an effective way to make sure that you reach your targeted customers. Instead of solely relying on organic reach to slowly grow, targeted advertising can amplify your engagement by allowing you to quickly and easily interact with an audience who correspond with your designated niche.

Some major of paid social media advertising benefits are:

• Provide a worldwide audience
• Provide a targeted advertising options to better reach your audience
• Cost efficient
• Increased brand awareness
• The ability to reach your target audience and “lookalike” audiences
• The ability to include CTA (“Call to Action”) Buttons

How To Choose Your Platform?

This is probably one of the most difficult aspects of social media advertising., which is to choose the right social media platform to advertise your products/services. As we have mentioned before, only a deep analysis of your business structure will allow you to choose the best-fit-platform. When your business is trying to decide whether to launch your paid advertising campaign on Facebook, Twitter, Instagram or any other social media site, you need to consider following questions, which have proven to be helpful:

1. What is the aim of your advertisement?
2. What is your targeted audience demographic?
3. Is your campaigned directed towards a Business/Business or Business/Customer audience?
4. How can this social media platform help you communicate your message with your target audience?
5. Does the advertising format synchronize with your marketing strategy?

Conclusion

In the final scrutiny, reaching your targeted audience should be the focal point of your campaign! Answering these preceding questions can surely help you choose the platform that will be best fit for your campaign. In order to convey the right message, you have to be able to reach the right audience. As a service/product provider, it is best for you to have a perfect customer profile. With this in place, you will be able to direct your paid advertising campaign towards your intended audience.

In a future post, we will explore a breakdown of the major paid social media advertising platforms. If you are in need of any guidance, please contact us and one of our representatives will gladly assist you.